Brand identity
Logo design is step one. Identity is being recognised before your name is read
What usually happens: you get a logo file and that's the end of it. Two months later every post is a different colour and a different font, and nobody can tell you apart. Real identity is a system. Rules that let anyone working with you produce work that looks like yours.
Step one is a free diagnosis, no commitment.
If this is your situation, we're talking about the same thing
- You have a logo but every design comes out looking different
- Your posts next to a competitor's are indistinguishable
- Every designer you hire asks "what are the colours?" and there's no written answer
- The logo doesn't exist in a format that works for print or at small sizes
What you actually get
- A primary logo plus alternates that work at any size and placement
- A colour and type system with codes ready for print and screen
- Social templates you can fill in yourself
- Applications
card, letterhead, packaging, signage. Whatever your business needs
- A brand guide covering what works and what doesn't
- All source files are yours, not just flattened exports
And what does it not solve alone?
Honestly: Brand identity on its own does not necessarily fix sales. Marketing is an interconnected network, and every link strengthens the next. These are the links that work with this service, and why:
Real work, not claims
Questions that always come up
How many logo options do I get?
Three genuinely different directions, not three versions of the same shape, then two rounds of refinement on the one you pick. In my experience ten options scatter the decision rather than help it.
Do I get the source files?
Yes, all of them. The original Illustrator and Photoshop files plus every export format. That isn't a concession. You paid for them, they're yours.
Will you brand a business that hasn't launched yet?
Yes, and sometimes it's easier because there's no legacy work to accommodate. But we need to agree first on who your audience is and where you sit in the market. Without those answers, identity becomes decoration guessed at.
Short game
The Brand Eye
Ten rounds on why one design works and another does not: new questions every time. Fifteen seconds each.
Short game
How good is your eye?
- 10 rounds. The same design twice
- One principle separates them
- 15 seconds each
Start a project
Tell me about your project
Three short steps, and I get back to you within 24–48 hours with a clear opinion: what works, what does not, and where to start.
- 01 Service
- 02 Project
- 03 Contact
Pick everything that applies.
I do not share your project details with anyone. You hear back from me personally.
Other services
Website
A site that works, not just one that looks good
Paid ads
Meta and Google. A budget you can actually trace
SEO
Show up when someone searches for what you do
Social media management
An account that builds an audience, not fills a gap
Video editing
Reels and ads that stop the thumb
Marketing strategy
A written plan you can actually execute
Consulting or training
Learn it yourself instead of paying monthly
Data analysis
Know what is working before you spend more
AI agents & automation
Work that repeats itself every day should run itself
RAYAN ELWATHIQ