Working together How does a project usually start?
With a conversation, not a quote. I need to understand what you sell, who buys it, and what has already been tried before I can say what is worth doing. After that you get a written scope with deliverables, a timeline, and a fixed price, so nothing moves later.
Working together How many revisions do I get?
Two rounds on each deliverable, and they are enough because we agree on direction before execution starts. Revisions exist to sharpen a direction you already approved, not to restart it. If the direction itself was wrong, that is on me and I fix it at no cost.
Working together Do you work with clients outside Jordan?
Yes. Everything I do runs remotely, and I already work across time zones. The only thing that changes is the meeting window, which we agree on once and keep.
Working together How long does a project take?
A brand identity is two to three weeks. A website is three to six weeks depending on how much content exists. Growth work is different: the setup takes two weeks, but results are measured over ninety days, not seven. Anyone promising you numbers in a week is selling you a spike, not growth.
Working together You are one person. What happens when you are busy with another client?
I take a limited number of projects at a time, and I tell you the truth about my capacity before we start. Not after. You get named delivery dates in writing. If something slips, you hear it from me first, not from a missed deadline. The trade for working with one person instead of an agency is that the person who understood your business is the same person doing the work.
Working together Do I have to write the content myself?
No. Copy is part of the work, in Arabic and English. What I do need from you is the raw material only you have: what customers actually ask you, which objections kill your deals, and what you sell that nobody else does. I turn that into the writing.
Ownership Who owns the files at the end?
You do, fully. Source files, project files, accounts, and passwords are handed over on delivery. I do not hold anything hostage to keep you on a retainer.
Ownership Whose name is the domain registered in?
Yours. Always. The domain is the one thing that cannot be rebuilt, and it is the single most common way people get held hostage. The domain sits in the freelancer’s account, and the day you disagree you lose your address. Register it yourself with your own card and email, and add me as a user. If you already registered it through someone else, moving it to your name is the first thing I would fix.
Ownership Who owns the hosting and the website files?
You own both. Hosting goes on your account, and you get the full source. Not just a live link. That means any developer after me can pick it up without starting over. A site you cannot move is not a site you own.
Ownership And the ad account and the Facebook page?
They stay yours. The correct setup is that your business owns the Business Manager, the page, the ad account and the pixel, and I get partner access to work inside it. The wrong setup, the common one, is the agency building your ad account inside its own portfolio. It is faster for them and it means you own nothing: not the account, not the audiences, not the pixel history you paid to build.
Ownership Do I have to give you my passwords?
No, and you should not give them to anyone. Every serious platform has proper roles: Meta partner access, Google Ads manager access, WordPress user accounts, Shopify staff accounts. You add me with the permission I need and remove me with one click when we are done. Nobody changes a password and nobody gets locked out.
Ownership What exactly do I get on the last day?
A handover, not a goodbye message: source files and design files, access to everything in your name, a short document with what is where and how to run it, and the accounts and passwords already in your control. If you can only reach your business through me, I built it wrong.
Contracts Is there a written contract?
Yes, before any money moves. It names the deliverables, the dates, the price, how many revision rounds are included, what counts as out of scope, who owns what, and how either of us can end it. A contract is not a sign of distrust. It is what makes it possible to disagree about something without the whole project collapsing.
Contracts Will you sign an NDA?
Yes, and I will suggest one if your work touches customer data, pricing, or anything you would not want a competitor reading. It runs both ways: your numbers stay yours, and nothing goes into my portfolio without you approving it first.
Contracts Can I stop you from publishing my project in your portfolio?
Completely. Publishing is opt-in, not opt-out. Some clients let me show the designs but not the numbers, some let me show numbers without the name, and some prefer nothing at all. All three are normal and none of them change the price.
Contracts Do I get a proper invoice?
You get a written invoice for every payment, with the scope and the dates on it, so it is a clean record for your books. If your business needs a specific invoice format for tax purposes, tell me at the start and we arrange it before the first payment rather than after.
Contracts Who is responsible if the ads get rejected or the page gets restricted?
I am responsible for running inside the platform rules and for fixing it when something is flagged. Appeals, rewriting the creative, correcting the setup. What I cannot do is promise a platform will never make a mistake; Meta and Google restrict accounts wrongly all the time. What matters is that your assets are in your name, so a restriction is a problem to solve and not a business you lost access to.
Contracts What about my customers’ data?
It stays inside your accounts and your tools, not mine. I do not export customer lists to my own devices, and any analytics or tracking I set up goes on your properties under your ownership. If we set up a CRM or a form, the data lands with you from day one.
Pricing Why is there no price list on the site?
Because the same deliverable is not the same amount of work for every business. A brand identity for a new shop and one for a company with five branches share a name and nothing else. A fixed list would either overcharge the small project or undersell the big one. Tell me the scope and you get a real number, usually within a day.
Pricing What is the smallest project you take?
There is no minimum, but there is a threshold of usefulness. Editing three reels will not change your numbers if the content system behind them is missing. I will tell you honestly when the budget is better spent on one thing done properly than on five things done partially.
Pricing How does payment work?
Split across milestones, not all at the start and not all at the end. Typically a first payment to book the time, one at an agreed midpoint, and the last on handover. You always know what has been delivered before the next payment is due.
Pricing Is the ad budget included in your price?
No, and be careful with anyone who blurs that line. My fee is for the work. The ad budget goes from your card straight to Meta or Google, so you can see every dinar in the platform yourself. Mixing the two is how people end up unable to tell what they paid for reach and what they paid for a person.
Pricing Why is a website more expensive here than a template I can buy?
Because a template is a shape and a website is a decision about what your visitor should do. The cost is not in the pages, it is in the structure: what goes first, what objection gets answered where, what you can measure afterwards. If your only need is a shape, a template is genuinely the smarter buy and I will tell you so.
Results Can you guarantee results?
No, and be careful with anyone who does. I can guarantee the work, the standard, and the reporting. Results depend on your product, your price, and your market too. What I can promise is that you will always know exactly what was done, what it cost, and what it returned.
Results Do I need ads, or is organic enough?
Organic builds an asset you keep, ads buy attention while you pay. Most businesses need both but in the right order: build the content system first, then put budget behind what already proved it works. Running ads on weak content is how budgets disappear.
Results How will I know it is working?
You get the numbers that matter to your business, not a screenshot of likes. Before we start we agree on two or three measures. Leads, cost per lead, qualified enquiries, sales, and you see them on a fixed rhythm with what changed and what I am doing about it. A report that only ever contains good news is not a report.
Results How long before I see something?
Ads can show signal in days, but the first weeks are learning, not profit. Anyone promising otherwise is spending your money to look good early. Organic content and SEO move in months, not weeks. What you should expect quickly is clarity: within the first two weeks you should know what is actually broken.
Risk What if I am not happy with the direction?
You see the thinking before the polish. Direction gets approved on paper. Structure, message, the argument we are making. Before anything gets designed. That is deliberate: it is cheap to change a sentence and expensive to change a finished campaign. If the direction is wrong, we find out in week one.
Risk What if you disappear halfway?
Everything is in your accounts as we go, not handed over at the end, so at any moment you already hold the domain, the hosting, the ad account and the files. Work is committed as it is done, not saved on my machine until the final invoice. The honest answer to this question is not a promise, it is a setup where the promise does not matter.
Risk Do you work with my competitors?
Not in the same category at the same time without telling you. If a competitor approaches me while we are working together, you hear about it from me and you decide. Exclusivity in a category can be written into the contract if it matters to you.
Risk We tried an agency before and it went badly. Why is this different?
Usually what went badly was not the work, it was the visibility: you did not know what was being done, you did not own the accounts, and you could not tell whether the money worked. So the fix is not "trust me more". It is that everything is in your name, the plan is written down, and the numbers you get are the ones your business actually runs on. If those three are true, a bad month is a bad month and not a mystery.
Working together Are you open to a full-time role?
My focus is client work, but I will consider a full-time or part-time role, remote or hybrid, when the role and the offer are worth it. If you are building something serious, tell me about it.