Challenge
Real-estate marketing all looks the same: a drone shot, a floor area, a price, a phone number. The result is that buyers cannot tell one project from another, so they decide on price alone, which is the worst ground to compete on.
Approach
We started from the story before anyone picked up a camera: what feeling are we after, who is telling it, and why should they care. Then creative direction and editing, alongside consulting, light ad work, and a limited number of shoots.
Result
A set of films that tell the story of a place instead of listing its square metres, and the difference shows in the first ten seconds.